Christopher Frank is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Chris spent ten years at Microsoft, as senior director of corporate research. His tenure included worldwide initiatives in customer satisfaction, public relations, brand, naming, image, and communications research. Chris has won industry awards for his accomplishments in analyzing the swing voter consumer, developing a framework for effective branding, and building a social media measurement system. As a recipient of the Wall Street Journal Achievement Award, Chris has been recognized for his entrepreneurial vision, drive, and innovative approach within the technology, consumer, and service industries. paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.