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information overload, big data

Drinking from the Fire Hose topples conventional wisdom, showing the challenge is not the volume of data but rather the judgment to use it.


Information is supposed to make us smarter, but more often than not, it simply overwhelms us. The Fire Hose Model leap frogs the notion of swimming in data by turning facts and figures into practical business learning.

Frank and Magnone’s background spans start-ups to Fortune 50 companies, including American Express, Deloitte Consulting, IBM and Microsoft. Drawing on broad client and agency experience they show how to move from insight to foresight.


Drinking from the Fire Hose

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